|1960 Flavor Kist Tonka Private Label Semi|
a 1960 Flavor Kist Tonka Private Label Semi in Outstanding original condition!
Truck has been cleaned and polished as shown. This has to be one of the best
examples of this Private Label Semi. Hard to find large graphics this nice!
Tonka Toy Graphics have a tendancy to blister over time and cause rust under the
deacl. This is normal and actually expected when collecting old Private Label
Tonkas with large decals. There are many sullpiers of reproduction decals out
there and one way to determine if a truck is all original is the wear, and paint
blistering under original 1950's Private Label Tonka toys.
The FlavorKist brand was a sub brand of the Schulze &Burch Biscuit Company and was created after WWII to market a brand of cookies and crackers. During the war the Schulze &Burch Biscuit Company was busy suppling C ration supplies for the military, notably the round biscuit found in C rations.
|Tonka created partnerships with many different businesses to come up with Private Label versions of their toys. While these toys are not shown in the Look Books or lookbooks for 1957 there were several different Private labels trucks produced. These truck have become valuable to collectors in terrific condition like the example shown on this page. The problem most private label trucks have is the large decal used on most of these become yellow and brittle and damage easily. Also because of their limited number, many private label trucks used paint which was inferior to the normal Dupont "Dulux" paint that was baked on to the production trucks. The most notable example of poor paint is the silver color used to paint the top of the United Van Lines Semi Trailer shown below which is about the best looking truck ever produced by Tonka Toys, and one of the most difficult to produce. Another example is the entire trailer for the Red Owl Private Label Tonka from the same period. These are always found with some paint deterioration.|
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